• About

    Bob McNeil Jr has had a long career in many different industries and is a diversified market strategy specialist. He has developed original marketing ideas that have changed the marketing communications sector over the years. Despite her modest upbringing, McNeil has supported numerous marginalized populations and has been on the board of directors of several commercial and non-profit organizations.


    Roles and Responsibilities at the Moment
    At the moment, McNeil serves as Chairman Emeritus of IMAGES, a national marketing company he created in his dorm room at GA TECH more than 30 years ago, which Dentsu Aegis later purchased. This full-service agency offers various services for numerous corporations and governmental entities, such as public relations, experiential branding, market research, and advertising. Because he thinks that children and young adults are our future, he has consistently concentrated on helping them.


    Coca-Cola, Delta Airlines, Disney, Mattel, McDonald's, Nickelodeon, Synchrony, Target, Walmart, and Wells Fargo are just a few of the numerous names McNeil has worked with. Since collaborating with him, each of these businesses has experienced consistent growth, and they have continued using his service for various marketing channels.


    He was instilled with a work ethic at a young age and surrounded himself with educated, creative team members, contributing to his enormous success. This idea has impacted McNeil's commitment to community service and shaped his profession. Bob started his first business before he even finished high school.


    History and Education
    Bob McNeil Jr was born in the south side of Chicago, where gang fights and racial injustice were pervasive. Many of his peers succumbed to this lifestyle and battled to escape its hold. McNeil had the good fortune to have religious and academically-focused parents who gave him a solid moral foundation to resist these damaging influences and develop into a strong, morally upright person.


    To attend a Catholic college prep school, McNeil moved to Atlanta, Georgia, where he set up a modest lawn care company. At age 12, he was learning the value of self-reliance as well as the significance of community involvement. He launched a different company as a student at Georgia Tech, operating it out of his dorm room and eventually hiring over 50 staff members to serve numerous national clients. This company helped him go from studying these lessons to using them by providing him with practical marketing experience. Bob graduated from the National Minority Development Council Advanced Management Program at the Kellogg Graduate School of Management and the Executive MBA program at Georgia State University. The Tuck School of Business also awarded him an Advanced MBE, providing him with the theoretical and academic foundation he needed to succeed in his career.


    Due to his experience, Bob McNeil Jr has been able to diversify his business and give back to his neighborhood in numerous ways. He has been called to speak at numerous institutions, for instance. He has even started an internship program to help minority college students get a taste of the advertising industry through practical experiences. Many young people from the African-American and Hispanic communities have benefited from this program by discovering work opportunities they otherwise might not have known about.


    Awards and Successes
    Additionally, McNeil has been acknowledged by a wide range of organizations and garnered several prizes and professional distinctions. The American Marketing Association twice recognized his company as Multicultural Marketing Agency of the Year. He was the youngest recipient of the National Association of Market Developers' Moss Kendrick Award.


    Bob has also been included in Black Enterprise Magazine's Top 100 Marketer List for more than ten years. Successful marketing professionals like McNeil are recognized in this journal by the Marketing and Advertising community. For several years, his company was also included in the BE100 list of the top 100 Black-owned businesses in the US. Being mentioned in it for ten years is a significant achievement, and he is one of the marketers with the most accolades in the publication's history.


    The National Association of Market Developers' Young Advertising Professional Award, Target Marketing News' Advertising Executive of the Year, and the Georgia Institute of Technology's Outstanding Black Alumni Honoree were also given to Bob McNeil Jr This recognition helped him rise to the top of his industry and guarantees that he will be remembered for a very long time.


    Volunteering and Interests
    Like many affluent businesspeople, McNeil contributes to his neighborhood to promote its growth. Having experienced a rough and difficult upbringing, he is committed to doing whatever he can to support the achievement of others. For instance, he is well-known for his direct volunteer work with groups like Big Brothers Big Sisters, Alpha Phi Alpha, and AID Atlanta.


    For McNeil, working with young people is essential since he supports education in his neighborhood and works with the Boys and Girls Clubs. He thinks it's critical to demonstrate how education can improve and change someone's life. He has donated more than 100 pints of blood to the American Red Cross Community.


    McNeil has served in the Friendship Baptist Church for more than 40 years and is an active church member. He is involved with The National Conference for Community and Justice, the American Institute for Managing Diversity, and numerous other organizations. He has also served on the Freedom Center, Maris School, and The Carter Center Presidential Museum boards.